Francis Ford Coppola has been attempting to get Megalopolis into folks’s eyes for many years. It’s solely just lately that destiny’s gone Coppola’s approach with a theatrical US launch in September (and its eventual bodily launch) courtesy of Lionsgate, however should you thought all’s effectively that ends effectively, you’d be mistaken.
Per the Hollywood Reporter, the deal between Coppola and Lionsgate solely considerations the film being put onto 1,500 screens, which means the advertising and marketing invoice falls into Coppola’s lap. Earlier than the studio got here into the image, it’s mentioned that attainable advertising and marketing was some extent of rivalry for potential distributors after they watched Megalopolis in March and have been pretty baffled by what they noticed. With the advertising and marketing invoice projected to be between $15-$20 million, it’s unclear how the advertising and marketing will take form. Both approach, that’s a hefty tab for the filmmaker and its reportedly troubled (and controversial) manufacturing up up to now.
Coppola poured $120 million of his personal cash into Megalopolis, which is mostly anticipated to probably be his closing movie. Lionsgate’s beforehand dealt with house releases for his earlier motion pictures, and can also be aiming to furthr put this film on IMAX screens (which IMAX was already banking on doing, no matter whether or not any studio would distribute the movie). Whereas in theaters, screenings may even characteristic a reporter who asks inquiries to Adam Driver’s onscreen chaacter Cesar halfway by the film “when in any respect attainable.”
Provided that and the mixed reactions from those that’ve seen it to date, Megalopolis goes to be one for the ages with regards to theaters on September 27. Whether or not it’s good or unhealthy, it’ll certainly be some of the talked about movies of 2024.
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